As a brand/product manager, I spend so much of my day job trying to find the best way for my products to break through. What will help us stand out. It's not just me though. Every brand manager is asking the same question. When I came upon this lid for my Hungry Jack syrup this weekend I was pleasantly surprised.
So much time goes into the sticker on the front of the bottle. So much goes into the shape of the bottle, so much goes into the awareness marketing. Who would ever have time to say to their product team "what if we added a little fun to the lid?". Well Hungry Jack did. And in my opinion it works. It talks to me (not like that). But it tells me something about the brand, that they have a personality.
Next time you are working on a marketing project ask yourself "what else can be done here to improve the consumer experience?". Hungry Jack did, and they came up with this smiling lid for (my guess) no added cost. I know the next time you find me behind the microphone I will be asking myself what more can I do to improve the consumer's experience. Because afterall, isn't that what it is all about?
Serge
sergetraylor.blogspot.com
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