The Power of Network TV Continues

I'll admit it. I am a huge fan of the TV show Shark Tank. Every once in awhile a show will come along that I just can't miss. Amazing Race is one, The Office is another that is currently running, but Shark Tank gets my blood pumping like no other. I am an entrepreneur at heart and this show just goes right at that part of me like no other show has.

Tonight's episode was no different. Some interesting ideas, some good laughs...another good show. But this is what really got me (you may want to click on the image to enlarge it).


Looking at the "Hot Searches" for Feb 5th #1, #3, #5 and #7 were all products from Friday's Shark Tank. One show! On a Friday Night! This reinforces that content is king, and that there are new ways to interact with the content on TV.

When you are creating your next commercial (or TV show for that matter) have you thought about how consumers might interact with your content? Will consumers go online immediately for more information? Are you portraying your brand in such a way that carries through from one medium to the other. There is a lot to be said about having an integrated marketing message. Do all of your points of contact deliver the same main points? Do all of your interactions look like a family? Does all of your content sound the same?

Hey folks, TV is not dead yet. I am a huge believer in customized content and spend much more time on the internet than I do watching TV. But if a little show like Shark Tank can have 4 of the top 10 "Hot Searches" you may want to consider where your message is being seen - and where it may be seen again by the same market.

Serge
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