There's a new social network in town, and on your email. Google's launch of Buzz should put up a good fight in the social media space for awhile. While many people are hesitant to use it as they say "it is just one more thing to update and follow", Google is building this platform on their uber-successful Gmail. So they have an immense established base.
And let's be honest, just like in real estate, location can prove to be king. Google should do well if for no other reason than the 38 million users who are already sending emails from this platform. Now they can look just below their Inbox to see how much new Buzz is going on.
So that gets me to wondering. How will businesses use Buzz? Facebook was built for students to converse, network, etc...now businesses are using it to get closer to their fans. Twitter started as a business tool in NYC for dispatching cabs. The general public then adapted it. Then came more businesses. The trend? Businesses will go where people are...location.
I just noticed while writing this blog that Mashable can be followed on Buzz. They seem to be utilizing it like a less-restrictive Twitter, asking questions of their followers.
So how do you use social media? What are your goals? How do you see those evolving in the future? What does a new platform do to your plans when you were just thinking that you were getting a handle on the current ones?
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