In it to win, place or show

With credit to Seth Godin, a recent posting of his talked about a business that is going to go online and he mentioned that there is only one way to go - to win.

That really got me thinking about business projects. In the corporate world, how many times are you too afraid to really go for the win, and settle for good enough? Recently I auditioned for a VO project where the client wanted to market more effectively against a new target market. The customer ended up going with a voice that fit their character better than I did (and I agree with that position).

Then I saw the ad. I have to say, I am glad that I was not involved with it. They made a commercial to show. They went safe. They went low budget (a low budget ad does not have to look like it, this one did). They just wanted to have new commercials on the air. And guess what, in my opinion, they actually went further away from their target market.

When you are investing hard-earned money, money that is designed to drive the business, drive the business by trying to win. Always aim to be the best. You never know, you might actually attain it.