Teamwork

It has been talked about more times than is possible repeating. However, it still seems lost in some organizations. A team is a group of individuals that bring a certain "something" to benefit the greater good of the group. Teamwork is essential in most that we do. Families are teams. Co-workers are teams. Friends are teams.

I assembled a team to help me put together an advertising program. An unconventional ad program at that. A local agency, Coolfire Media, is holding a pinewood derby race with benefits going to the St. Louis Ad Club. Being in the voiceover world, I saw the perfect opportunity to get my company out in front of the influencers in the ad world. Not to mention the great recipient - the local ad club.

What kind of team did I need? Well, we were building a car. So I needed someone handy. We had to be unique, have strong branding and be clever. So I enlisted two friends of mine who are entrepreneurs and have spent time at agencies. I also needed help with the production of marketing pieces, so I enlisted another friend with great Illustrator skills and a good eye for design. By surrounding myself with all of the great teammates we are able to come up with a strong marketing program that should help Serge Traylor stand out from everything else going on at this party/event.

Check sergetraylor.com after Aug 6, 2009 to see the results (in the events page). See how this team came together, took a challenge, and performed better than any one of us could have done on our own.

What do you need to complete your team? Where are you strong? Where do you need someone else to help out to make the program better? We all want to think we can do it all alone. But, sometimes it is not just a better product in the end. Sometimes you even have more fun going at it with people who think differently than you. Build your super team. Do more.

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