Tuesday, June 23, 2009

Devil's in the Details

At my 9-5 job today I came across a classic situation of a company (actually two companies) not paying attention to the details. The possible ramifications are not life-threatening, but thinking the project through would have led to a possibly less embarrassing outcome.

In the battery business, we are use to checking out the battery powered devices at our partner's offices. Have a meeting with a remote control in the room? Chances are someone will open the back of the remote and look to see which brand of batteries are in it. We expect our agencies to support us by purchasing (and using) our products; Energizer batteries.

Today a contractor was at the headquarters to install motion-sensitive hand towel dispensers in all of the restrooms. The contractor was most likely hired by the building management group, not Energizer, but still we occupy 9 of the total 12 floors across two buildings. As the contractor was getting ready to install the first of the towel dispensers an Energizer colleague spotted the Rayovac batteries that he was installing in the unit. "WHOA!, WHOA! WHOA!", she screamed. "We can't have Rayovac batteries in our home office of Energizer!". She found her way to someone with keys to the product closets and supplied the contractor with enough D-cell batteries to power all of the towel dispensers and told her to take those Rayovac batteries out of the office.

Like I said, not life-threatening, but when you are working with another company you need to be aware of what they do, what they sell. Would you take Miller Beer over to the Busch household? How about order Dominos pizza to be delivered to Papa Johns?

When you go to represent yourself at another company or person's house, think about what they may be sensitive to. Paying attention to the details can cement a relationship...or maybe sink it. And, please don't bring over any batteries to my house other than Energizer.

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