You never know when you will find the perfect ad vehicle. Tonight I was scanning facebook and came across a local event that will be held to benefit the Ad Club of St. Louis and their scholarship.
It is being put on by a local advertising agency I have been talking to about getting in the door.
The event? A pinewood derby. This is an event that I have been talking about getting together with some friends for a few years...and today I stumbled upon it.
The best part about it is that as I try to break into the agency rolodex's here in St. Louis, I will have this opportunity to put my name in front of many of them in a social environment and stand out. Most of the entrants will be agencies, many entering multiple cars. Then there will be the Power Serge car...the lone voiceover entrant.
Where can you get your message out that will be seen and appreciated by your audience? Don't just do what the next guy or gal is doing, be unique, stand out, and so will your message.
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