At my 9-5 job today I came across a classic situation of a company (actually two companies) not paying attention to the details. The possible ramifications are not life-threatening, but thinking the project through would have led to a possibly less embarrassing outcome.
In the battery business, we are use to checking out the battery powered devices at our partner's offices. Have a meeting with a remote control in the room? Chances are someone will open the back of the remote and look to see which brand of batteries are in it. We expect our agencies to support us by purchasing (and using) our products; Energizer batteries.
Today a contractor was at the headquarters to install motion-sensitive hand towel dispensers in all of the restrooms. The contractor was most likely hired by the building management group, not Energizer, but still we occupy 9 of the total 12 floors across two buildings. As the contractor was getting ready to install the first of the towel dispensers an Energizer colleague spotted the Rayovac batteries that he was installing in the unit. "WHOA!, WHOA! WHOA!", she screamed. "We can't have Rayovac batteries in our home office of Energizer!". She found her way to someone with keys to the product closets and supplied the contractor with enough D-cell batteries to power all of the towel dispensers and told her to take those Rayovac batteries out of the office.
Like I said, not life-threatening, but when you are working with another company you need to be aware of what they do, what they sell. Would you take Miller Beer over to the Busch household? How about order Dominos pizza to be delivered to Papa Johns?
When you go to represent yourself at another company or person's house, think about what they may be sensitive to. Paying attention to the details can cement a relationship...or maybe sink it. And, please don't bring over any batteries to my house other than Energizer.
Tuesday, June 23, 2009
Monday, June 22, 2009
How To Make Your Advertising Stand Out
You never know when you will find the perfect ad vehicle. Tonight I was scanning facebook and came across a local event that will be held to benefit the Ad Club of St. Louis and their scholarship.
It is being put on by a local advertising agency I have been talking to about getting in the door.
The event? A pinewood derby. This is an event that I have been talking about getting together with some friends for a few years...and today I stumbled upon it.
The best part about it is that as I try to break into the agency rolodex's here in St. Louis, I will have this opportunity to put my name in front of many of them in a social environment and stand out. Most of the entrants will be agencies, many entering multiple cars. Then there will be the Power Serge car...the lone voiceover entrant.
Where can you get your message out that will be seen and appreciated by your audience? Don't just do what the next guy or gal is doing, be unique, stand out, and so will your message.
It is being put on by a local advertising agency I have been talking to about getting in the door.
The event? A pinewood derby. This is an event that I have been talking about getting together with some friends for a few years...and today I stumbled upon it.
The best part about it is that as I try to break into the agency rolodex's here in St. Louis, I will have this opportunity to put my name in front of many of them in a social environment and stand out. Most of the entrants will be agencies, many entering multiple cars. Then there will be the Power Serge car...the lone voiceover entrant.
Where can you get your message out that will be seen and appreciated by your audience? Don't just do what the next guy or gal is doing, be unique, stand out, and so will your message.
Monday, June 15, 2009
Own it
Too many people are on cruise control.
Life comes at them, they deal with it temporarily or swat at it like a bullfighter and let it just keep going right on by. I do this, you probably do too, sometimes. It's easy. How much effort does it really take to really own what you are doing? To put your heart and soul into your efforts and really aim to do the best.
This is what I want to do every time. This is what voiceovers allow me to do, everytime. I can say that because I love being in front of the microphone and creating. But what about those times when the "love" is just not there. Those times when you just have to do something so that it gets done?
Those are the best times to really "own" something. Those are the times when stepping up and giving your "A game" (thanks to Tiger) or 110% (thanks to countless other athletes) really matters.
I know a guy who now believes that he should "do the minimum to get by". I don't get this attitude at all and I find that it has taken me to a mood that I don't like. I am now challenging myself to own what I do. I will do it for myself, but I also hope that people like him take notice and some of it rubs off.
I WILL OWN IT
Life comes at them, they deal with it temporarily or swat at it like a bullfighter and let it just keep going right on by. I do this, you probably do too, sometimes. It's easy. How much effort does it really take to really own what you are doing? To put your heart and soul into your efforts and really aim to do the best.
This is what I want to do every time. This is what voiceovers allow me to do, everytime. I can say that because I love being in front of the microphone and creating. But what about those times when the "love" is just not there. Those times when you just have to do something so that it gets done?
Those are the best times to really "own" something. Those are the times when stepping up and giving your "A game" (thanks to Tiger) or 110% (thanks to countless other athletes) really matters.
I know a guy who now believes that he should "do the minimum to get by". I don't get this attitude at all and I find that it has taken me to a mood that I don't like. I am now challenging myself to own what I do. I will do it for myself, but I also hope that people like him take notice and some of it rubs off.
I WILL OWN IT
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