Do Unto Others...

I spent 5 days in beautiful Sonoma County California last week. Touring many wineries that were a little off the beaten path. I am familiar with many of the varietals that can be found in local wine shops and at our supermarket, so we wanted to see some of the smaller vineyards, the ones who only produce a couple thousand cases of wine a year.

What I was pleasantly surprised to see was how nicely all of the wineries played together. It is an interesting situation out there. Each winery is in direct competition with the next, but they also rely upon each other to survive. Yes, many of them do source grapes from other vineyards, but they rely upon each other for more than that. Without the many other wineries in close proximity, would anyone actually go to theirs?

They were quick to open up a map and make suggestions as to where else we should visit. They love their work, and just want people to enjoy wine.

What I learned from this was that it is OK, and good business, to embrace competition and find a way to make it work for your business. So, I offer up my services to you. If I am not the voice for you, let me know if I can help you find the right one. Like wineries, there are many different "flavors" in voice talents. Let me help you find the right one for your job.

Serge
www.sergetraylor.com