Sunday, April 12, 2009

Audiobooks Continue to Gain Popularity

Have you been to the library lately? Take a look at the audiobook section next time you are there. Every type of book you can imagine has now been spoken and recorded. As we all continue to live busier lives, and many of us take digital media players with us - audiobooks make more sense than ever.

On a trip to Spain a while back I loaded up a Grisham book on my iPod and took it along with me. The only down side of that was remembering what track I was on when I turned the iPod back on.

Doing a little research I found out that the audiobook industry is indeed growing. A study conducted last year by the Audio Publishers Association stated that 28% of adults have listened to an audiobook and that sales of audiobooks is up 12% since 2006. http://www.audiopub.org/resources-industry-data.asp

What do you have to say? Should you be releasing an audio version of you story to reach your audience how and where they are?